I’m a firm believer that every business should have a blog. After working with hundreds of businesses of all types and sizes, I’ve learned that blogging is the single most effective way to consistently drive traffic for free.
That’s because good blog content can drive traffic from search engines, social shares, and referrals from other websites.
1. Share on Social Media
Every time you publish a new blog post, make sure you share it on social media—whether on your personal or business accounts. If you don’t already have a community on social media, it’s time to start growing one. Don’t just share your content once. You can continue sharing it in the future, whether it’s every few weeks or every few months.
Hopefully, you’re already building an email list on your website. If you only send emails to your list encouraging subscribers to buy something, they will eventually unsubscribe. Instead, keep adding value between sales pitches by sending them helpful or interesting blog posts. Not only will this get potential customers back to your website, but these people may also share your content on social media, expanding your reach.
3. Guest Post on Other Blogs
There’s another way you can tap into someone else’s audience. Publish a blog post right on their blog.Make sure to include a link or two back to your website.
4. Comment on Other Blogs
You can also use blog commenting to build relationships with other bloggers, and get in front of their audience. When you leave insightful or helpful blog comments, not only will the author notice, but other readers might notice too. And there’s a good chance they’ll click on the link to check out your website.
5. Participate in Forums
6. Answer Questions on Quora
Quora is a place to ask and answer questions. There are threads on pretty much everything, and you can use include links in your answers. Search quora for topics related to your blog post. When possible, answer questions and include a link back to your blog post for more in-depth advice. Many of these threads will get viewed for months or years to come.
7. Post on Reddit
The key to success here is to make sure you’re starting an interesting or helpful discussion, not just dropping a link.
8. Be Active in Twitter, Google+, Pinterest, Facebook Groups