Social Media Marketing success is all about making relationships with people which is what you must do inside or outside of social media for your business to survive. You can choose to network strictly one on one or in groups with social media and you can definitely prepare areas of self service information gathering such as forums and blogs which are also forms of social media. What you don't want to do is become a spammer who only logs in to post ads all the time. If you don't plan to do it right it will never help you with anything except building your criminal record.
Andy Zeus Anderson