Watch what all the others are doing, and don't do that.
I think too many copycats think they can jump onto a bandwagon and get a piece of the pie. The problem is, with the entry of each copycat, the slice that would have been your piece gets smaller and smaller. Offer something unique that has mass and universal, whether it be a product of your own design, idea or service. It's the only way to 'make' them come to you. This requires research, innovative thinking and a high tolerance for risk.
Make sure somebody wants your product before investing a lot of time and money.
I always ask 3 questions in the first meeting I have with the startups I mentor and these are:
Who is your Target group?
What is the Target group problem your product is solving?
What is your brand and product story supporting the fact that your product is the ultimate solution to the Target group issue.
These 3 questions are all designed to understand if there is a reason for the product/service to be and if there are people ready to buy the product/service. Get this wrong and you will struggle in making your company a success.
There are many other questions I of course ask to the companies I coach. Interested in learning more? You can reach me out here Secret Affiliate Millionaire