Testimonials help humanize your brand by adding tangible confirmation of your selling points. All of the strategies that you’ve come up to sell your product or service need a little support from real-life examples, and testimonials provide that.
Testimonial are super powerful and all my website clients are requesting the social proof.
I definitely agree that it makes a lot of sense to use genuine customer testimonials on your website as the increased consumer trust can help convert more browsers into actual paying customers.
Adding customer testimonials to your site has a range of benefits, including building up a good reputation, peer recommendation and keeping good customer relations.
When people read testimonials they gain confidence in your products and services and are far more likely to buy from you. In fact, one of my clients recently told me her conversion rate from visitors to paying customers almost doubled when she added testimonials to her website!
Think about your own experiences – are you more likely to hire a plumber or a builder when you read their brochure or when a friend recommends them?
Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial.