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Is your brand being represented the way you want it to on social media?

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Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand. However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart and carve out your place on Twitter, Instagram and Facebook.

So... Is your brand being represented the way you want it to on social media?

asked Oct 24, 2016 in Mentorship/Training by ebest IBO Specialist (66,720 points)
As social media marketers, it’s easy to focus on the content you share and growing your number of followers. But take a second to think about the connection between social media and your brand first. Prioritizing social media branding will help you connect with your target audience, be more strategic with your efforts and get better results.

2 Answers

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Great question Anne-Marie. I think it is best to spend the bulk of your time

on social sites strictly for business. It is easy to get distracted and this will

create confusion and lost time. As you mention you need to know who your

audience is and where to find and connect with them. I feel IBO is the best

platform to meet people and build relationships.

Thanks for your great question.

Dave
answered Oct 27, 2016 by daveyoung IBO Guru (3,390 points)
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I think that is the best part of social media branding, you have so much influence as to how you represent your brand. No of course, if you are not branding yourself, and branding a company or product/service that is not your own, then it can get a bit cattywampus! Even affiliate marketers would be wise to be branding themselves on social media sites.
answered Dec 8, 2016 by ToddTreharne IBO Specialist (43,110 points)

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