ontrackgal09, This is a great question seeing not many people actually do this.
I found a very simple way of doing this, and of course I delegate this out.
Here is my answer to your question about how much research on a company or opportunity
do you do before joining.
If I want to research a market, what I do is go to a little company named fiverr.com and look for
people who will research a company for me.
Most will do a great job in looking at a company of industry for that matter to tell you where the
numbers are. That way, you have a great opportunity to know how to get to that target market.
Before I used this I was going "Willy Nilly" with my marketing and now I am very strategic in my marketing methods.
Check it out for yourself and see that it is a great resource ... hope this helps y'all