Google+ is quickly becoming an essential part of any business’s social media strategy.
It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.
It’s an audience marketers cannot ignore.
Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share.
Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.
From a business perspective, a common criticism is that you are required to have a Google+ page in order to take advantage of the local SEO benefits associated with Google My Business. Google My Business houses company information like hours of operation, locations, industry, contact information, and more, and is shared across Google’s entities (like Google Maps). This way, anyone searching for your company or industry can find cohesive information and be directed to your website or physical location.