Sverige, din granne!
I'd do it most likely for the same reasons you enjoy Norway.
Those would include:
- a familiarity with the culture,
- the pristine landscape,
- the high standard of living,
- the right priorities in life, eg- time is more valuable than money,
- the vibrant tech sector, and
- the hockey.
Of course, those are just for starters. It doesn't hurt that I have pleasant relatives in Sweden, either.