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What specific skills are need to become a successful marketer in today's world?

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1) Problem-Solving & Decision-Making Skills

2) Creativity & Marketing Skills

3) Technical Skills

4) People Skills

5) Data Analysis Skills

6) Money Management Skills

7) Productivity Skills

8) Leadership Skills

asked Nov 10, 2016 in Other Questions by Wellsmarketing01 (340 points)
1) Problem-Solving & Decision-Making Skills
Affiliate marketing means you’re constantly solving problems.
You’re going to face issues and problems that no one else can help you with.

Decision-making is just as important. Most people rely on their gut feelings
to make decisions. Learn strategies to make better decisions. Consult with experts,
consider all the options, and make rational decisions instead of impulsive ones.
2) Creativity & Marketing Skills
Being a good marketer is necessary in this business.
First-mover advantage is huge in the affiliate marketing space, and in order
to capitalize on it, you have to be creative.

You also have to learn how to write compelling ads & good landing page copy.
Our job is to sell and to make people take action.
Your potential customer is surfing Facebook just for fun, so you have to be
mighty convincing if you want him to pull out his credit card and pay $50
for your product.

To improve your marketing you should start by understanding the psychology
behind what makes humans buy. What are their motivations? What words
trigger them to buy? Study copywriting and observe other marketers.
3) Technical Skills
Being an affiliate marketer require some basic technical knowledge.
You need to learn how to build landing pages, set up your tracker, and deal
with various issues that come up.
This is the minimum of technical knowledge you will need.
4) People Skills
Developing social and communication skills it's a big help. Good relationships
can credit you with a lot of success. Some affiliates can be your eyes and ears
for what’s really hot. Mastermind and create joint ventures with others.

Some of the aspects of affiliate marketing is hard to figure out if you don't
communicate with others. Have people at traffic sources who'll give you
informations that no one else has.

Treat others the way you want to be treated. Don’t let your ego get in the way
of forming genuine connections just because you’re doing good numbers.
5) Data Analysis Skills
Affiliate marketing is all about buying traffic. Those clicks tell a story.
The conversions show you the types of people who like your product.
Does a certain ad convert better? Are you profitable only during certain times
of the day? These are the clues you use to optimize your campaign.
At SFI we have so many tools to help us. Make decisions based on data,
not emotions.
6) Money Management Skills
Managing your money is essential in affiliate marketing because your cash flow
is the lifeblood of your campaigns. Start by being realistic about how much
you make. Making $10,000 in profit is one thing, but it’s much less when you
account for business expenses, taxes, and future failed campaigns.

Watch your bank accounts like a hawk. Make sure you cancel services
you’re not using. If you have money deposited at traffic sources you’re not using
anymore, ask them for a refund.

Live below your means. You are probably tired of hearing this,
but the reason why it’s repeated all the time is because it’s true. Too many people
disappear from the industry because they were living a lifestyle
they couldn’t afford.
Use your money to make more money.
7) Productivity Skills
We are all obsessed with productivity. We all have the same 24 hours in a day,
but some people get much more out of them than others do.
Some affiliate marketers are realizing only 10% of their potential because
they can’t get motivated or focused. If that sound like you, then this is a skill
you have to improve.
8) Leadership Skills
Sooner or later, you’ll realize that you need to start building a team.
It’s not easy, and it’s a skill you have to develop. You have to delegate tasks,
train the affiliates, keep them motivated, and deal with whatever issues they have.

If those seems like too many skills to learn the good news is that you don’t have
to be an expert in all of them to succeed. Some are less important than others,
and some can be outsourced.

If you’re a beginner, it’s important not to be overconfident just because you have
pre-existing skills. Is it an advantage but just because you have those skills
doesn’t mean you’re going to make a lot of money. There are other important skills
you have to develop to ensure your success.

No one is born knowing how to be an affiliate marketer. If you are missing
some key skills listed above then develop an action plan to improve in those areas."
Thanks for sharing

7 Answers

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Great Question: Although the number of skills needed to succeed as a marketer can be quite lengthy and varied depending on one's specific goals, the first thing I personally would mention is that of 


After all, what is the use of marketing anything if it isn't of value to those seeing it. Of course, knowing the basic functions of today's technologies will definitely serve anyone well in today's internet world.


Who Are You? People want to feel some sort of positive connection with someone trying to present them with an offer. Your approach will definitely be something that will go a long way towards a marketers over-all success weather this be in personal communicating or even letting your personality shine through in your writing style.

As I stated in the beginning, this list could go on and on but these are two that I think will serve any marketer well.

answered Nov 10, 2016 by grgryosborne (370 points)
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I have always been told, with regards to marketing or selling, Find a Niche... Find out what the market wants and then deliver it to them better than anyone else can, at the best price and value.

We can sometimes find what the market needs/wants by asking questions like here as an example.
answered Nov 10, 2016 by WillieRobertson IBO Guru (4,870 points)
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1. Product knowledge - Know what you are promoting. If people have questions, they expect you to have answers.

2. Creativity - Your ad has to separate itself from others promoting the same thing.

3. Patience and perseverance - Is that a skill?  I think it's something that often takes cultivating, so it's at least a product of a skill.
answered Nov 10, 2016 by Oklahomaflash (890 points)
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Simple one has to be willing to learn and apply what they learn. As you go you will gain new skills
answered Nov 10, 2016 by Earlcox IBO Guru (1,560 points)
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Marketing can be a very complex subject, but anyone can develop a few of the core skills and see the results of their efforts. You may feel it’s something best left to the experts, but there are some essential marketing skills that can make a huge difference to your success in business.

1. Understand the 80/20 rule
Everyone’s heard of the 80/20 Rule, but you may not realize how important it is in the world of marketing. Also known as Pareto’s Principle, the rule tells us that eighty percent of your sales come from twenty percent of your customers. The actual percentages may vary, but essentially you have to recognize where your profits come from and specifically target those customers. Your marketing and advertising budget should take account of this, or you will waste time and effort.

2. Marketing communications
Communication is everything in marketing. If you can’t get your messages out to an audience, your business will shrivel and die. Marketing communications is about understanding the needs of your audience and finding the best way to talk to them. It may be a mix of face to face visits, email marketing, newsletters and advertising, or it could be something far more simple. Good marketing communications tell a story and use emotion and personal examples to stimulate interest.

answered Nov 10, 2016 by ebest IBO Specialist (82,370 points)
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I think the number two option stated in the list above namely (Creativity & Marketing Skills) plays a major role in any marketers success online today.

answered Nov 10, 2016 by garywelsh IBO Specialist (72,620 points)
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Learn to Do What you are good at, and like to do yourself, and delegate the rest, to others that are better at, what you are not good at, or don't like to do yourself  ^-^ and Constantly Evolve, it's Almost 2017!

answered Dec 23, 2016 by thethrash IBO Specialist (31,120 points)

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