Anyone can build a website and promote it. How does your website fit into your media brand strategy? If you don't know, you'll never have a successful website and your site could actually hurt you. Your website is only one factor in building your media brand on the Internet but you have to clearly identify your site's role in the big picture.
Do you have any comments or answers that you’d love to share with us? Then please do by using the comment box below. Remember that your comments and answers are highly welcomed and appreciated.