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What Is Your Definition of Spam?

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asked Nov 15, 2016 in Internet Advertising by ToddTreharne IBO Specialist (55,700 points)

3 Answers

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Spam is usually considered to be electronic junk mail or junk newsgroup postings. The term spam can also be used to describe any "unwanted" email from a company or website -- typically at some point a user would have agreed to receive the email via subscription list opt-in -- a newer term called graymail is used to describe this particular type of spam.

Spam first made its mark in the world in 1978 when Gary Thuerk, Marketing Director of Digital Equipment Technology sent an email solicitation to 400 employees at Arpnet. The email created a few sales, but it also created fierce backlash. Today, more than 780 billion spam messages are sent out each day to over 2 billion Internet users. This staggering statistic makes it clear why spam is such a major problem for Internet users.  Many companies are working hard to solve the spam problem, but the first step to stopping spam starts with the consumer.

There is nothing like checking your email only to find out that your inbox is swamped with unsolicited message from people you do not know. No you’re not interested to buy dog food, beauty products, slimming pills, plants, or software! But still, you get these irritating emails.

The first step in your antispam campaign may well be to understand spam and how it works.

Spam is usually defined as unsolicited e-mail that is delivered in bulk. It has become so prevalent because it's cheap, reaches the greatest number of folks in the least amount of time, and because it's unregulated. In the U.S. alone more than 50 million citizens are online, with their own Internet accounts.

For spammers this is an ideal situation. Even were it not to work, there's virtually no punishment other than subsequent inability to spam until a way is found around it. And ways are constantly found around just about everything we do in our antispam campaign. That's not to say you shouldn't try though.

answered Nov 15, 2016 by ebest IBO Specialist (82,620 points)
Great information here! Thanks ebest!
Great way to explain it best! Thanks for sharing your insights!
Thank you so much Todd, I do appreciate your always supportive words :)
Thank you Dennis, much appreciated :)

Borrowing a wee bit from your post:
For spammers this is an ideal situation. Even were it not to work, there's virtually no punishment other than subsequent inability to spam until a way is found around it.

"a way is found around it":
Are you aware of C.A.S.L.? Canadian Anti Spam Legislation to be fully implemented by July, 2017.
Penalties for the most serious violations of the Act can go as high as $1 million for individuals and $10 million for businesses. Civil cases cannot be brought before the courts until July 2017.

I hope something in this comment helps someone.
There is an email going around offering processed pork, gelatin and salt in a can.
If you get this email, DO NOT OPEN it, It's Spam.  HAHA! Just funning y'all.
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My personal definition of spam is anything that comes into my email that I did not sign up to recieve.  This goes not only for email but can apply to messages on Facebook and Skype and Google plus. Or even IBO for that matter. I always write back and tell them we should at least kiss before you try to pitch me devil  If I am interested in something I will let people know by jumping on their list.

answered Nov 16, 2016 by Chris Shouse IBO Specialist (43,760 points)
It sure goes further than email doesn't it Chris!? I include anything not pertaining to what I may have opted in for. Some affiliates you may have opted in for info on a sofa, and they send you stuff o the whole house and the kitchen sink.
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answered Nov 26, 2016 by Sany Fox IBO Guru (2,420 points)
Thanks Sany! LOL

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