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Do you use Banner Advertising?

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Do you use Banner Advertising?
asked Nov 30, 2016 in Internet Advertising by updatedreviews IBO Master (5,540 points)
I do use banner ads, though they are much more specific and targeted now. I have found inbound marketing has a better success rate for me.

3 Answers

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Yes I use banner ads. Still effective depending on the strategy used.
answered Dec 1, 2016 by AMSBuffalo (590 points)
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Yes, I use banner ads.

Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.

The inherent problem with banner ads is that in order for someone to click on an ad, you have to disrupt what the visitor was doing in the first place. Right off the bat, you’re creating friction with the person you’re trying to target. If you think about it, web surfers are most likely doing one of three things:

  1. Engaging in social networking
  2. Researching something
  3. Trying to enjoy a video

Most ads don’t help web surfers with any of those three things listed above. That’s why the new age of internet marketers avoid disruptive marketing and focus on “inbound” marketing instead.

The second problem with banner ads is that they slow down website and computer performance, which make them another drag for the web surfer. That’s why so many people have now installed ad blocking software.

answered Dec 2, 2016 by ebest IBO Specialist (83,860 points)
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I think that banner advertising on IBO can be especially effective when used to build your lists ;-)

answered Dec 20, 2016 by thethrash IBO Specialist (31,720 points)

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