Yes, I use banner ads.
Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.
The inherent problem with banner ads is that in order for someone to click on an ad, you have to disrupt what the visitor was doing in the first place. Right off the bat, you’re creating friction with the person you’re trying to target. If you think about it, web surfers are most likely doing one of three things:
- Engaging in social networking
- Researching something
- Trying to enjoy a video
Most ads don’t help web surfers with any of those three things listed above. That’s why the new age of internet marketers avoid disruptive marketing and focus on “inbound” marketing instead.
The second problem with banner ads is that they slow down website and computer performance, which make them another drag for the web surfer. That’s why so many people have now installed ad blocking software.