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What is the most effective advertisement for an online business(low cost to no cost)?

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asked Oct 8, 2016 in Internet Advertising by power2 IBO Guru (2,250 points)

12 Answers

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Banner advertising is the most effective advertisement for an online business.  Why?  People respond much better to graphics that just plain text.  High-quality graphics can boost conversions and increase sales.  Studies have shown that graphics have immense influence over your prospect's perception of the subject matter... and can increase your ability to persuade them to take action by as much as 43%.  According to 3M Corporation, 90% of the information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text!  

IBOtoolbox does a great job targeting/positioning for you, but what do your banner ads look like? Do they stand out, grab attention, demand a click.... or does it simply blend in with everything else?   So many of us suffer from what I like to call "digital distraction". It's easy to get distracted because there is just so much to see and learn on the Internet. As users, we try to quickly gloss over websites to find what brought us there in the first place. 

Banner advertising is an extremely effective way to get through all the digital clutter and connect with your prospects. Good quality banner graphics will capture attention prompting the visitor to click on your banner ad boosting your click through rate. 

Hope that helps.  Also, make sure to check out IBOtoolbox News weekly for more tips and information on banner graphics and visual content.

answered Oct 9, 2016 by marketwithkris IBO Specialist (42,820 points) 1 flag
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One-on-one, person-to-person contact and attention WORKS. And all it costs you is time and a bit of bandwidth. We are often lured by the magic of numbers...so many clicks on my banner or so many opt-ins to my list, but consider spending that same amount of time and effort on ONE good prospect- focused effort rather than the shotgun approach. Not nearly as glamorous (hence you will not see it advertised for sale much...lol) but very effective if done right.

 A good way to start attracting personal interaction at no cost is by being active (and relevant!) on forums etc. This takes time but with diligence and focus you can establish trust and authority.
answered Oct 9, 2016 by CryptoCat IBO Master (8,130 points) 1 flag
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Banner advertising is the most effective advertisement for an online business  AND The best banner ads are eye-catching!

As with any marketing campaign, the success of a banner campaign comes down to creative quality.

Here are three principles that guide my team when we create banner ads, along with examples of each:

1. Be compelling. Banner ads have to be eye-catching enough to attract attention. Only then does your marketing message have the opportunity to break through. Things like animation, the use of faces, brand colors, and clear text help banner ads stand out.

2. Be concise. At any given moment, someone might see a banner ad and only pay attention to it for a moment. In that moment, be concise to make sure your message sticks.

3. Be clear. Banner ads tend to be relatively small, so you don't always have a lot of space to work with. Don't try to say too much; the ad may just end up looking cluttered. Instead, clearly communicate a single marketing message about a single product. The need for clarity goes for call-to-actions, too.

I hope this helps :)

answered Oct 12, 2016 by ebest IBO Specialist (75,950 points) 1 flag
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I use, in this order:

Old school PTC sites--both with paid to click banners/text ads AND using the paid to read emails.

Old School Safelists--and on the new "viral mailers" the "steal this spot" feature in addition to emails.

Old school traffic exchanges for serious programs, the new ones (like my own) for freebies.

Signature files in forum posts.

Bio boxes in Guest blog posts and syndicated articles.

And also flyers on local free bulletin boards in local businesses, libraries and other public places.

Banners are great--if they scream at you. Otherwise, forget it.

All of the above are free, or extremely low cost--especially when it comes to old school PTC sites, since I just let the cash build up there so my advertising is always already covered.
answered Oct 15, 2016 by fortunesfavorite IBO Guru (1,460 points) 1 flag
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Leadsleap have been giving me great results and this is free however, what I normally targeted are paid traffic programmes which allows me to join, and pay to access there platform and promote to the members there whether it be though soloads or any other from while on the other providing me a way to make back my initial expenditure whether as 50 - 100 % commission. One such programme that provide soload a low one time cost and in return allows you to resell the traffic at 100% is the LAS programme. It has a lows start up cost of only $7 to access and use the service offered for the lifetime of the programmme.

Thanks

answered Oct 18, 2016 by garywelsh IBO Specialist (71,820 points)
edited Oct 20, 2016 by garywelsh
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If you want free advertising without doing busywork all day, here's an article I did on my site that describes an effective technique:

Go Negative in a Positive Way

Basically, you're placing a PPC ad where you don't want click-throughs. You just want to get your brand out there.

If they're not clicking, you're not paying, but you are getting exposure. Awareness is Stage 1 of the buying cycle.

Then, when you do want prospects to take action, your chances of their recognizing your brand are greater, as they'll have become more familiar with it. This warms them up and gives them more impetus to check your message.

answered Nov 1, 2016 by Kjell Sherman IBO Guru (4,460 points)
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If you want a no cost effective advertisement you cant beat social media sites like facebook, twitter, IBO, instagram and others. The question and where most people fail is what to advertise because you are not there to advertise your business (that is what most people do with no success). You are there to connect with people, to add value and to solve people's problems and challenges. People join people they trust and they know they can add some value to them. 

There are some simple strategies that anyone can follow to start getting leads and sales for their business but keep in mind that if you are just getting started you will neeed some time to brand yourself. There is no thing like "Get Rich Quick"

Have a fantastic day,

Bruno da Gama

answered Nov 8, 2016 by brunogama (440 points)
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This is an awesome question. Finding the best advertising method for your online business or website can be a real challenge. Probably an addition to the question would be WHERE is the most effective place to advertise your online business. And that is an easy one for me. I would have to say, hand on heart, that IBOToolbox is without a doubt the most effective place, with the most effective tools.  

I have been with IBOToolbox for around 8 months now and I can tell you I see a noticeable drop in my traffic to my websites when I don't display my banner and linked adverts. When I do press releases ( articles ) more often than not, I will see it rank high on search engines, giving my websites targeted exposure. 

AS for cost - you can do it all for free on IBOToolbox. You can earn credits through participation and posting press releases, attending training and reading newsletters - all things that you should do anyway. You can earn enough credits to run some good basic ads full time. However, I purchase credits - usually when they come on special, and I buy $100 worth of credit that lasts me ages. This enables me to run several large and small banner ads full time. It is beyond doubt the most cost effective and best ROI on the internet. 

The fact that you are already on IBOToolbox and checking out is a testament to this. Learn more

cheers James 

answered Nov 9, 2016 by NiuSavi IBO Guru (1,190 points)
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Using IBOtoolbox to help building your online business can also be helpful as well
answered Nov 10, 2016 by garywelsh IBO Specialist (71,820 points)
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Leadsleap have always provide quality free traffic to online marketers daily
answered Nov 10, 2016 by DeanG IBO Master (8,120 points)

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