As you might know, there are two main types of emails you can send with any email marketing platform:
Broadcast emails are written to your list and sent once at a particular time.
Autoresponders, on the other hand, are all automated. You create a sequence of emails to send to your subscribers after they sign up for a list.
The downside of using broadcasts to email your list is obvious: it takes time—time to create emails on a regular basis.
So.... How does an autoresponder fit into your business?
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