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How important is name brand to you?

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Just think how important ant branding your own business venture is...

asked Feb 9, 2017 in Other Questions by ToddTreharne IBO Specialist (51,000 points)

4 Answers

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It is very important if you are in business. People are willing to do business with those they know, like and trust so the the very first step is to get known. As soon as that is accomplished you can go on from there.
answered Feb 11, 2017 by forsgren IBO Guru (1,690 points)
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Such a great question, Todd.

Brand values and personality are high on my list. Having a unique brand so customers know you and you stand out from your competitors is so important. From a protection perspective, there are wonderful brands created, but often the next step of owning and protecting it is not taken. If you had worked hard earning a great reputation and recognition and then got into a battle with a competitor because you didn’t own the brand by trademarking it how much time, energy and money would you waste! The value of the brand created should be formalised by the trademark process for peace of mind.
answered Feb 11, 2017 by ebest IBO Specialist (78,980 points)
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I found in the past that if people know, like and trust you, it is easier for them to join with you in other venture with minimum persuasion.  This can be achieved easily though proper branding
answered Feb 16, 2017 by garywelsh IBO Specialist (72,190 points)
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Branding simplifies the sales process
answered Feb 16, 2017 by DeanG IBO Master (8,140 points)

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