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Does Facebook advetising really work?

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asked Jun 23 in IBO platform questions by anonymous
No. Never made a penny with facebook. For the time of putting in to get the right eyeballs to your ad, it is not worth it.
The answer lies in the goals you have for your Facebook Ads.  Many people think that they should be able to sell their products and services right from a Facebook Ad.  And in that case, I say that Facebook Ads rarely work unless you have your targeting set right and are only targeting your warm market (people who know you, who have visited your website, or are on your e-mail list).

5 Answers

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Hi! In my experience-YES! Just with all advertising, you will need to test, evaluate and adjust.  I think Facebook is a gold mine!

answered Jun 25 by ToddTreharne IBO Specialist (48,360 points)
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Facebook is one of the most popular social network in the world and it is one of the best and cost effective way to advertise a product online. But you should not expect a 100% success. The return of your investments still depends on the way you display your slogans, images and the quality of your services & products. Facebook can help you with the things you might require as you choose your target market and audience. But, it cannot guarantee 100% success in your advertising. 

Having a website is one of the best way to promote your products as well as services on the web because a website a be accessible from any part of the globe. You can make your website popular via doing SEO for it.

answered Jun 30 by shivangisharma (590 points)
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I'm just starting to use Facebook a few weeks ago for advertising. So far so good.
answered Aug 11 by MichelleD IBO Guru (3,220 points)
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It does. We need to understand how Facebook advertising works.

the difference between paid search and paid social can be reduced and simplified to a single truism: paid search helps prospective customers find your business, while paid social helps your business find prospective customers. Facebook advertising does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users.

First, you identify your campaign objective, or what you want your Facebook ads to actually accomplish. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales.

Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation – the process of providing Facebook with a profile of your ideal audience so Facebook only displays your ads to people who exhibit the behaviors and belong to the demographics you’re interested in.

answered Sep 27 by ebest IBO Specialist (77,100 points)
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The answer lies in the goals you have for your Facebook Ads.  Many people think that they should be able to sell their products and services right from a Facebook Ad.  And in that case, I say that Facebook Ads rarely work unless you have your targeting set right and are only targeting your warm market (people who know you, who have visited your website, or are on your e-mail list).

answered Sep 27 by ebest IBO Specialist (77,100 points)

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