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What is "confirmed opt-in" (COI)?

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asked Sep 8 in Marketing Lists by ebest IBO Specialist (77,100 points)

1 Answer

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A Confirmed Opt In (also referred to as double opt-in or verified opt-in) is a two-step process that allows a user to join your mailing list. The user must initially sign up, and then respond to a follow-up email prior to receiving any further email.

Confirmed opt-in email addresses are considered to be the best type of email campaign subscribers as they have specifically requested your email campaigns and have verified their interest.

answered Sep 8 by LOUISE IBO Guru (2,890 points)
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