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What is "confirmed opt-in" (COI)?

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asked Sep 8, 2017 in Marketing Lists by ebest IBO Specialist (82,240 points)

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A Confirmed Opt In (also referred to as double opt-in or verified opt-in) is a two-step process that allows a user to join your mailing list. The user must initially sign up, and then respond to a follow-up email prior to receiving any further email.

Confirmed opt-in email addresses are considered to be the best type of email campaign subscribers as they have specifically requested your email campaigns and have verified their interest.

answered Sep 8, 2017 by LOUISE IBO Guru (3,450 points)

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