I have never used a podcast in my business marketing but i do subscribe to a number of podcasts about MLM, personal development and business in general.As subscriber marketers creating content on podcasts are generating leads and cultivating deeper connections with their listeners. I think podcasts are the next big thing to videos.
Why i love them is because they are:
1.dowloaded audio files to listen to on the move.
2.They are on demand content with a target audience.
3.Voice of the presenter gives that deeper connection with his listeners.It's like listening to your favorite Dj.
4.Great for developing your speaking skills if you are camera shy
5.You become a good communicator that leads to speaking opportunities
For further readings on this subject check out this article and hope you will enjoy it.