A mix of organic and paid traffic is usually the most effective way to grow a business.
If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn’t instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.
Why I Prefer Paid Traffic Over Free Traffic?
1. Instant Results.
You could launch a campaign today, and see if it’s profitable within hours.
Content marketing? It can take years to build a following from blogging or YouTube.
SEO? It can take 6 months before you see the fruits of your labor.
2. You’re not depending on one company.
I had a friend focus on SEO for years. He woke up one day and all his sites were destroyed by the latest Google update (Panda).
He couldn’t adapt.
What if my top 3 traffic sources died? I still have 100+ more I can profit from. That makes me sleep easier at night.
3. You can make a lot more money faster from paid traffic.
The top guys in affiliate marketing can make 5-figures profit in a single day (even 6-figures).
Let’s just say I’ve seen a LOT of guys switch from SEO to paid traffic, and very rarely see the other way around.
In my first year I did far bigger numbers than I ever thought was possible