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What Techniques You Use To Build Your Lists?

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Tell what have worked for you. thanks
asked Oct 12, 2016 in Marketing Lists by espeas2001 IBO Specialist (15,320 points)

3 Answers

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When it comes to digital marketing it is not true that you simply have to 'build it and they will come'. With the best will in the world, people won't just hand over their email for no reason, but instead need to be convinced that doing so will benefit them.

Partly this is about building a relationship with those visitors through the content on your site and gradually establishing trust over time. At the same time though, it is also about using smart promotions and techniques to increase the visibility of your sign up form and to make it more enticing. Here are some of the techniques that I use that use to build my list:

Offer Value!

This should be your main technique - period!  

Use a Pop-Up

Many big bloggers, use pop-up windows on their site to capture emails. If you stay on their site reading for long enough, the window will appear in front of you and will encourage you to sign up.  LeadsLeap has a great one and it's free.

You need to be careful with these pop-up windows as they can be very frustrating for users if they get in the way of their surfing. At the same time though, the fact that such big names use them should tell you something about their effectiveness.

Give a Teaser

Many bloggers that are trying to get people to sign up to their mailing lists will only ever do so via the box on the side of their page. A bland box without any information around it doesn't exactly beg you to hand over your email address, so instead why not publish one of your emails on the site? If you publish the first part of a ten part email 'series' for example, then this will give your users much more incentive to sign up as well as showing a taste of the kind of content they'll receive.

Run a Promotion

There are all kinds of promotions you can use to encourage your visitors to hand over their emails. One example might be to give away a free e-book, or alternatively you could run a competition. These promotions can be ongoing or they can be temporary, though the latter is often a good way to build some hype and buzz.

Use Other Venues

You don't just have to promote your mailing list on your site – likewise you could do a deal and promote it on someone else's site, you could promote it on social media, or you could even go round collecting emails in person at networking events!

Hope that helps you get some creative juice going with new techniques!

answered Oct 13, 2016 by marketwithkris IBO Specialist (44,290 points)
Awesome answer Kris
thanks a lot
That was a great answer Kris!
Thanks a lot Kris
Regards
4 like 2 dislike
I tend to always write helpful tutorials about programmes people struggle with and in turn provide this as a free gift for those who choose to subscribes to my list. They normally join as long as they need help for any related programmes the splash page and offer is relating to.
answered Oct 18, 2016 by garywelsh IBO Specialist (72,510 points)
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I consider list building to be the heart and soul of your online business.

Webinars

Webinars are a really fast way to grow your email list. For me, they have been the most successful technique — hands down.  For those of you interested in teaching online, a webinar is a very natural place to begin your relationship with your prospective students and clients. Excluding a live event or retreat, webinars are as close as you can get to a face-to-face interaction with your community.

Guest Blogging

Guest blogging can be a great way to expand your reach. Existing blogs and publications are always looking for great content – so it can be a win-win situation. With guest blogging, it is important that you are providing content that is tailored to the readership of the site you’re writing for.

Testimonials

When you buy someone else’s product or service, you are often able to submit a testimonial. Not only does this help the person you bought the product from, but it also can help you build your own reputation online. This is especially true if there is a program or product you bought from someone who has a bigger online following and presence than you do.

Paid Traffic

Paid traffic is online advertising. Our favorite cost-effective ad platforms are Facebook ads, Instagram ads, Pinterest (promoted pins), and YouTube ads.

I suggest that you choose just one ad platform to try out at a time. Choose the ad platform that targets the place where your quintessential client is spending most of her time. My biggest piece of advice when it comes to paid ads is to focus on quality over quantity. Running one or two ads that perform well on just one ad platform is all you need to create a huge bump in your email list.

answered Mar 14, 2017 by ebest IBO Specialist (81,360 points)
Awesome answer Thanks ebest

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