Your "why" keeps you focused and persistent when you have challenges in your business
and in your life.
Things will not always run smoothly and when they do, you will need your "why" to overcome
That is the reason just wanting to make money is often not enough to help business owners
stick to their desire for their business.
But, if you want to make money to help your kids go to better schools or help move a parent
into a better home, then that "why" can help you going, when the going gets tough.
Make it a big "why" and it can sustain you through anything!